The task of this project was to create a new, attractive and at the same time playful and child-oriented way to experience the museum. For this purpose, having the target group in mind, both analog and digital media as well as a new visual identity for the upcoming exhibition had to be created. Certain parts of this museum experience should also be digitally accessible.
Created with the help of:
- Xd, Ai, Ps
Services:
- Concept
- Branding
- App Design
- Illustration
Concept
The idea for this project was born when I thought about "Where's Waldo" by Martin Handford which I liked very much when I was a kid. It is a series of children's puzzle books consisting of double-page spread illustrations depicting dozens or more people doing a variety of amusing things in a given location. Readers are challenged to find a character named Waldo hidden in the crowd.
This project makes use of Martin Handfords philosophy which requests the same things as I did in my project: it wants children to open their minds and to explore subjects (or, in my case, the presented objects more thoroughly. To be aware and to “see wonders”.
"I' d like to inspire children - to open their minds to explore subjects more -to just be aware of what's going on around them. I'd like them to see wonder in places that might not have occured to them."
- Martin Handford
To explore subjects, to be aware and to see wonder - became the cornerstones of my concept, visually and conceptionally.
Branding
The wimmelbook (hidden picture book) as leitmotif in the picture and in space
Logo Adaptation
